Livewell, originally known as Mr. Eatwell, is Half Off Depot’s corporate mascot. I originally drew him as part of a simple diagram that explained the discount gift certificate process to the customer, since most people had no experience with the concept at that time (this was several months before the launch of Groupon, Half Off Depot’s best-known competitor in the discount gift certificates space). Eventually, Mr. Eatwell evolved from a faceless diagram to the very lively blue gentleman you see here.
In 2011, I introduced DealBot to the company. This mascot was intended as a more iconic replacement for Mr. Livewell, who had been designed, after all, to look entirely nondescript. However, due to the complex nature of replacing branding elements, the company decided to stick with Livewell who, as of 2012, is still very much employed by Half Off Depot.